Eyes on the Ground
I flew in L.A. traffic reporter Mike Nolan’s Cessna as part of the research for Traffic. The piece of paper taped to the stick above, by the way, has the text of commercials he read as part of his report.
These days, as this AP dispatch notes, he’s no longer airborne.
Airwatch, a subsidiary of radio giant Clear Channel Communications Inc., has 60 reporters and producers working around the clock to provide traffic updates to more than 40 Southern California stations. They sit side by side in a small studio overlooking an Orange County freeway, staring at computer monitors and TV screens as they speak into the microphones, sometimes talking over each other as they file live reports.
Nolan was one of them. He took a substantial pay cut to work from the ground. He chose to work from home rather than commute 40 miles roundtrip to the Airwatch studio in Santa Ana.
He now takes a few steps from his bedroom to his study to start his split shifts, from 5 to 9 a.m. then 3 to 7 p.m. He puts on a headset, turns on the stopwatch application on his iPhone, and pulls up a half-dozen Web pages to gather traffic information.
When it’s his turn to come on at the top of the hour, 20 minutes past and bottom of the hour on KFI-AM and twice per hour on KOST-FM, Nolan rattles off a list of congested freeways in 40 second to one minute bursts.
Growing up in the San Fernando Valley in the early 1960s, Nolan saw freeways expand deeper into suburbs. Flying over Southern California day in and day out gave him an understanding of traffic patterns that enhance his reports from the ground.
When he reads traffic maps on the computer, he can picture every tunnel, hill and curve and knows when drivers should be slowing down. He can suggest alternate routes and knows what type of incident is likely to cause more misery.
He said that kind of knowledge can’t be replaced by GPS-equipped gadgets.
“The radio reporter is going to tell you what’s going on where you’re going to be in addition to where you are,” Nolan said.
This entry was posted on Tuesday, December 8th, 2009 at 7:07 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.